We all like free stuff, right? We go to a conference or event and someone is giving away free promotional items, otherwise known as swag, and we love it. Or maybe you’ve entered one of my giveaways where I’m giving away swag for one of my books.
Some things are more popular swag, like pens—who can’t use a pen? Some are more sought after like wine openers or tote bags. In the past I’ve done everything from slap bracelets to t-shirts. For my Christie Craig books I’ve done pizza cutters and even wine glasses.
When I shop for swag, I look for something I think my fans would want to keep. Not just something with a title or my name on it. That’s why I like the little notepads with matching pens that you can drop in your purse. Another favorite of mine is a fingernail file.
A lot of authors look at swag as a selling tool. Personally, I haven’t bought a book solely because of swag. Have you? I buy books for the author, or if someone recommends it. I personally see swag as sort of gift to my fans and my street team.
Now it’s getting time to buy some more swag for my upcoming books. And I want to know what kind of swag do you prefer? If you get a T-shirt from an author, do you wear it? As fans of C.C. Hunter what would you like to get from me?
This is just some of the swag I’ve given away.
Leave me a comment of your thoughts on swag, what you like, what you don’t like, and you’ll be entered to win a C.C. Hunter tote bag with all kinds of swag I’ve bought over the years. (Sorry, this giveaway is limited to U.S. residents. If you’r reading this on Goodreads, you must go to my blog to enter: http://cchunterbooks.com/blog/.)
The winner of last week’s giveaway, an ebook of Lea Nolan’s Conjure is Katherine Bonine. Congratulations! You’re gonna LOVE this book. Please email me at email@example.com and tell me if you prefer the Kindle or NOOK version.